Cru executive coaching 

 Cru Executive Coaching is a partnership, based on the question: What do you want us to achieve together?

 Our role as executive coaches is to help you improve your performance and increase your capacity for successful leadership. There are two stages to this.

  • First, we’ll help you identify your most important coaching outcomes. We’ll work together to find the ‘one big thing’ that will make the biggest difference to you. In Cru coaching, we look to go beyond helping you acquire new skills – important as that is. For us, the ideal coaching zone is one where we work with you on goals and behaviours that currently feel out of reach. Working in this way accelerates personal and professional growth.
  • Then we’ll partner with you to create a coaching pathway that will help you achieve those outcomes, and the growth and development associated with them. We undertake to work with you until you have achieved your outcomes to your own satisfaction – or until you choose to stop coaching, which you are completely free to do at any time.

For us, a great coaching engagement is one which addresses your mindset, thoughts and feelings as well as your actions. We aim to help you achieve a very high level of performance against your chosen coaching outcomes. We also aim to help you develop as a person: better able to observe yourself in real time; experiment and course correct as necessary; and manage your future learning and development with confidence.

We believe that the quality of the relationship between a coach and a client is the single most important factor in successful coaching. We aim to build close professional relationships of openness, respect and trust. We always seek to find the right balance of challenge and support for each client.

When we feel it is appropriate to our client’s goals, we use an Immunity to Change approach to coaching. We have ITC to be the most effective way to help leaders address both their behaviours and their mindset at the same time. We also find that an Immunity to Change approach is particularly effective in promoting the kind of growth that is required to shift behaviours that have previously been resistant to change.


Cru coaching client testimonials

Here’s what a few Cru clients have said about their coaching:

“Working with Cru has been a transformational experience for me. It’s had positive benefits for my leadership. I feel I have made significant progress towards leading rather than simply managing, and the work has changed not only the way I think but also what I think about. I won’t pretend it’s easy work – it’s actually very challenging. I know that no significant developmental progress can be made without challenge. Fortunately, Neill and Trevor’s delivery method reflects my own philosophy of ‘challenge and support’, so while it is challenging work, you will always feel supported in reaching your goals. I have invited Cru in to work with my management team and me. What was transformational for me can be transformational for our whole institute.”

 Steve is based in Bristol, UK and works in higher education


The coaching process really enabled me to reflect and process the why behind why I found feedback so difficult to give. Knowing that then helped me to unpack the steps to helping me overcome that ‘fear’ and move through it. It taught me so much about myself.

Neill’s calm, empathetic, enthusiastic and relatable approach really helped me to open up and transparently share what was happening in my head. He made what I felt were wild ideas/thoughts not wild at all, he made them feel okay to feel.”

Dawn is based in Bracknell, UK and works in the tech sector


“We worked together, using The Immunity to Change process, which helps you tackle the things in your life and career that are often the most difficult to change and keep reoccurring. Not only did Trevor help me understand this in a deep and meaningful way but also provided a framework for testing and validating the assumptions you often make about why things stop you progressing and fundamentally hone in on the things that really matter. It has helped me better understand and recognise both positive and negative habits and therefore established a real mind-set change, in turn helping me grow and develop.”

 Stefan is based near London, UK and works in marketing and communications

Please download the Cru Coaching Prospectus  or contact us to discuss your coaching requirements.

There are videos relating to Immunity to Change coaching in the Cru video library.


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