About Cru

Cru is a consultancy. We support you to be the leader who makes the difference. We can work with you, your team, and your organisation. We help you grow your capacity and confidence.

Our Story

We were very mindful when we chose the name Cru (pronounced Crew) in 2017 that it needed to encapsulate our purpose. We chose a French word, not to be clever, but because it reflects our openness to different cultures. Cru has several meanings. Belief. Growth. Rawness. Supporting clients in their growth involves helping them with the unfiltered thoughts and raw emotions that always arise as we grow.

person standing in front of mountain

Our Values


You and your organisation are unique. We tailor our support to fit your specific culture, context, personality, aspirations and goals.


We work with you. We listen deeply; we encourage you to articulate your needs; we share opinions; we are honest and transparent.


We are on your side. We are non-judgmental and non-critical. We accept all of you – the great, and the not so great.

woman in white long sleeve shirt sitting on red couch

The Cru approach

If you are like our clients, you may need support with complex challenges that you have not had to face before. You may want to grow your leadership so you can make the difference, in more contexts, more often. You don’t want airy-fairy ideas. You want evidence-based, researched methods that work, are relevant, are easy to understand and are highly practical.


Founders – Trevor and Neill

Trev brings a career in professional services combined with 20 years as a coach and facilitator. Neill brings a career in education and therapy. We hold master’s degrees from Oxford University and Cranfield School of Management. We have trained together in leadership at Harvard. And we are informal, easy to get to know and seek to create enjoyable and productive relationships with our clients.


Adapt Grow Achieve: Equip Yourself for the Challenges of Leadership

Our book is available from Amazon in print and digital formats. If you have a Kindle, you can download a free sample of the e-book Introduction. Find out how you can equip yourself for the challenges of leadership, using Cru’s Adapt, Grow, Achieve approach to leadership development.

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Get in touch

If you’d like to explore your ideas with us, we’d love to hear from you. We offer a 30 minute confidential conversation with no obligation and no charge.
Contact Us
© Cru Leader Development Ltd 2022 Registered in England and Wales. Company no. 10588733. Address: Europa House Goldstone Villas Hove BN3 3RQ
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