How we work

The values that inform how we work are Innovative, Collaborative, Bespoke.


Our Adapt, Grow, Achieve approach is an innovative blend of four evidence-based methods that we tailor to our clients’ needs and aspirations.  The four elements of the blend are:

  • Adaptive Leadership practices
  • Immunity to Change coaching tools
  • Adult Development theory
  • Learning theory

Our intention is always to look at every client challenge with new eyes and a creative mindset. So, if you work with us, you can expect solutions that closely reflect what you need and what you’re wanting to achieve.


We seek to collaborate with our clients. Our starting point is to really understand your challenges, your context, your pressures, your opportunities, your values and beliefs, your aspirations, your likes and dislikes, what success looks like in your eyes.

Collaboration is also about chemistry. We want to get to know you as a whole person, not just a professional. We’re interested in your career journey and choices, what you like doing outside work, your family situation and your aspirations. We seek to create open, trusting, professional, relaxed and friendly relationships.


We love working for Cru because it gives us the opportunity to be creative and aim high. We believe that success in helping leaders to adapt, grow and achieve comes through creating bespoke, tailored interventions.

We do not believe in one-size-fits-all when it comes to developing leaders. Nor do we believe in one-off interventions because they rarely make any lasting difference.

So, if you work with us, you can expect solutions that closely reflect what you need and where you’re wanting to achieve.

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